Taking the time to reflect can seem effortful (unless you love journalling, in which case you’re already a pro!) but it can be a really eye-opening practice. A year can pass without notice, but it’s so important to recognise everything you’ve achieved in that time, whatever scale it exists on, and to pay attention to everything that is easily passed over. This is especially important in the world of business where everything moves quickly onto the next project, allowing for personal and professional growth. Reflection is an opportunity to celebrate successes, evaluate changes needed, and create a path to move forward along.
The wind down to the end of the year is a great time to reflect, also allowing for planning the year ahead so I can create switch-off time over the December holidays and return to the new year with clear focus.
2024 has been a year of extraordinary growth for us. One of our proudest achievements has been the expansion of our creative collective. What started as a small team of three has evolved into a dynamic group of ten freelancers, each bringing their unique expertise and years of experience to enhance our service offering.
The numbers tell an exciting story too - we've seen our workload nearly double over the course of the year, with consistent month-on-month growth. This expansion hasn't just been about quantity; it's been about deepening our relationships with our long-standing clients, supporting their evolving needs across brand development, digital solutions, and everything in between.
A significant milestone this year was the launch of our new website. More than just a digital showcase of our portfolio and services, it represents a dynamic platform that will drive our marketing initiatives into 2025 and beyond to continue to grow Kelly Agency and support our brilliant clients.
On a personal note, 2024 has certainly held some major changes, and we are so grateful for all we have achieved. The end of this year also marks our last year based in the UK. As we look ahead to 2025, we are so excited for a new adventure of living back in South Africa to be reunited with family and friends.
As we wrap up this year, we are overwhelmed with gratitude for our clients, our team, and everyone who has been part of our journey. Here's to continued growth, creativity, and exciting new chapters in 2025!