Journal

AI has transformed creative work, enabling designers to generate logos, colour palettes, and brand identities in seconds. However, truly resonant brands require the nuanced understanding of human psychology, cultural context, and strategic thinking that only experienced creative professionals provide.

Learn how global brands successfully adapt their communication across cultures while maintaining their core identity, mastering cultural code-switching to build meaningful international connections.

Discover the distinct worlds of graphic design and digital design in this comprehensive guide. Learn how these disciplines differ in their approaches, tools, and purposes while serving the evolving needs of modern design.

In today's competitive business landscape, creating a strong brand presence isn't just about having a sleek logo or a catchy tagline, but is about balancing a world of visual elements and strategic decisions that work together to tell your unique story.

Artificial Intelligence has become a powerful tool in modern business workflows, offering unprecedented opportunities to streamline processes and enhance productivity. As branding specialists and creative designers, we believe AI is best viewed as an enhancement tool rather than a replacement for human creativity.

In the digital world, a website is more than just an online presence — it's a dynamic asset and portal to your brand that grows in value from consistent care and attention. Here, we breakdown the key approaches to website maintenance, to ensure your website doesn’t just function, but thrives in the competitive online market.

Discover how successful brand communication relies on crafting authentic messaging and presenting it through impactful design choices, creating powerful connections that resonate with your audience and drive business success.

A compelling website should be an immersive brand experience, offering complete creative control, storytelling freedom, and meaningful interactions that create lasting connections with your audience.

Whether you're a startup looking to establish your digital presence or an established business seeking to elevate your marketing strategy, the decision to partner with a digital marketing agency can significantly impact your company's growth trajectory.

A new year brings new ideas and trends to the design world. Here, we explore the top web design trends that are set to dominate 2025, helping you make informed decisions about how to craft your digital presence.

As we approach the end of another busy year, I am taking a moment to reflect on the incredible journey we've taken at Kelly Agency over 2024.

In today's competitive business landscape, brand management is essential to any successful business strategy. Let's delve into the key aspects...

From freelance designer to expert team, our brand design & development agency has grown to support businesses through diverse collaborative skillsets.

Discover the power of typography in shaping brand identity and its vital role in design. Learn about font choice, font pairing, and the importance of consistency across all platforms for creating a memorable and effective brand presence.

Our top tips for picking colours that best represent your brand’s personality and appeal to your target audience

From first conversations to a full launch into the world, the process of a design project transforms an initial idea into a fully realised design. Here’s our guide to the process.

Welcome to our digital office! Today, we celebrate the launch of our refreshed website and brand identity, for a new era here at Kelly Agency.