A website designed to take a fast-growing pickleball label from passionate startup to serious player.
Mint Sport is a premium pickleball brand based in the US, built on a genuine love for the game and a values-led ethos centred on community, inclusion and giving back.
The brief
The brand had strong products, a loyal following and a clear sense of purpose, but its visual identity and digital presence weren’t keeping pace with its ambitions. Kelly Agency was briefed to refresh the brand and redesign the website from the ground up, with competitor research informing both the visual direction and the commercial strategy. The goal: a brand that looks and feels premium, and a website that converts.
Client
Mint Sport
Industry
Sport
Services
Year
2026
A premium pickleball brand with purpose. Kelly Agency sharpened the visual identity and built a website designed to convert, without losing the heart of the brand.
The thinking
As with the brand refresh, the logo and colour palette were retained - the equity was there, it simply needed more discipline in how it was applied. Establishing a clearer hierarchy gave the identity more punch and consistency, while new ways of working within the brand brought freshness without losing recognition. The thinking started with the customer: understanding the competitive landscape, how buyers shop for performance equipment, and what drives a decision at the product level. User journey and product listing quality became the two central design priorities, getting people to the right product quickly, and giving them everything they need to buy with confidence.
The design process
Kelly Agency opened with a thorough competitor research phase, mapping how other premium pickleball and racket sport brands present themselves online and identifying the gaps Mint Sport could own. The brand refresh work ran in parallel, refining colour usage, introducing updated design treatments, and codifying the rules for how the identity would apply across digital touchpoints. The website was then built around a clean, conversion-focused architecture: an intuitive navigation structure spanning pickleball, padel, golf, gear and accessories, strong product listings with clear hierarchy, and a visual language that positions Mint Sport as a premium but approachable brand.
The outcome
The result is a website that matches the quality of the products they represent. Mint Sport now has a digital home that works hard commercially, guiding customers through a growing product range and making it easy to buy, while staying true to the warmth and purpose at the heart of the brand. With the identity and guidelines tightened, the brand can continue to grow and expand into new categories without losing its coherence.