Crafted to turn a functional gift into a year-long brand moment.
A full-suite annual calendar print project; concept, art direction and design, crafted to keep the Deli Spices brand on desks and walls all year long.
The brief
Deli Spices is a South African food industry supplier of seasonings, spice blends, natural herbs, casings, meat processing equipment and functional ingredients, with a client base spanning food producers and processors. Each year, Kelly Agency is briefed to design and produce a full suite of branded printed collateral: a wall calendar, desk calendar, year planner and diary, distributed to clients as gifts and functional tools. The project must reflect the Deli Spices brand values, feel premium enough to live on a wall or desk for 12 months, and subtly showcase the breadth of the product range.
Client
Deli Spices
Industry
Food & Beverage
Services
Year
2026
Print that earns its place on the wall and stays there all year.
The 2026 edition of the calendar series carried the additional significance of marking the company's 40th anniversary, adding a celebratory layer to the concept.
The thinking
The creative challenge with an annual calendar is making something people genuinely want to keep and display. For Deli Spices, the answer was already in their product: food. Rich, appetite-stirring photography became the backbone, with each month anchored by a different dish that doubles as a quiet product demonstration. Full-bleed imagery gives every page its own distinct colour world, keeping the suite varied and vibrant across the year.
Design process
Kelly Agency led the project from concept through to print-ready artwork across all four formats. Art direction shaped a different food hero for each month; to photograph with enough richness to carry a full page. Typography was kept bold and simple, the calendar grid clean and functional. The four applications formed a cohesive system sharing colour, type hierarchy and brand elements.
The outcome
The result is a suite of collateral that functions as a 12-month brand touchpoint - a calendar clients and staff want to keep. Product codes on each page turn a decorative piece into a persistent sales tool. The project is now an established annual fixture, with Kelly Agency retained year on year to evolve the concept while maintaining the suite's character.