We revamped this energy storage company’s digital identity.
Full-scope brand development and Webflow website for a Cape Town-based intelligent battery manufacturer. Strategy, identity, design, and development.
The brief
Develop a complete brand framework, a new visual identity that reflects Balancell's commercial ambition and technical authority.
Translate it into a Webflow website capable of standing alongside international competitors. Minimal, precise, and independently manageable by the Balancell team.
Preserve equity in the existing logo, it had five years of recognition in market. Renew how it's used.
Client
Balancell (SA)
Industry
Energy Storage
Services
Year
2025
Excellence, innovation, and control, encoded into every element.
The visual system gives the brand framework a physical and digital form. Three qualities — excellence, innovation, and control — are the lens every design decision is held against. The result is an identity that feels precise and luminous, without losing warmth.
The thinking
The brand toolbox was stress-tested across the full range of touchpoints, ensuring the identity holds at every size and in every context. Stationery, editorial layouts, out-of-home, and merchandise were all designed against the same three-quality lens.
Design & build
Minimalist. High conviction. Built in Webflow.The website design translates the brand identity directly: minimal compositions on crisp white, with the luminescent green appearing as a precise structural accent rather than a background. Dark contrasting sections give product photography room to breathe. The site was built in Webflow with a full CMS, enabling the Balancell team to manage content independently post-launch.
The outcome
A complete brand overhaul that repositioned Balancell as an industry authority — from strategic framework through to a live Webflow website that reflects the precision and ambition of the technology behind it.
I worked with Kelly on a client's brand refresh, specifically modernising their CI and developing a new website, and I can't recommend her enough. From understanding our brief and meeting us on ambition and budget, to delivering beautiful designs, to managing the whole process as our single point of contact - even for the web build - Kelly exceeded all expectations, always being generous with her experitse, professional and incredibly patient when the client held up progress and missed feedback deadlines. I guarantee you won't be disappointed working with Kelly and her team.
Catherine Mcpherson
External contractor, Balancell